Currently an ARC Queen Elizabeth II Fellow, Professor Dolnicar has an extensive background in tourism and social science research. She has primarily applied her work to the areas of sustainable tourism, tourism marketing and social marketing, including how to identify, recruit and retain good foster parents.
She has made substantial contributions to the market segmentation literature by proposing a number of methods to improve segmentation studies both conceptually and methodologically, thus addressing critical gaps in the area such as how segmentation should be integrated with other areas of strategic marketing, including positioning and competition.
Professor Dolnicar’s research into measurement in the social sciences focuses primarily on answer formats offered to respondents in survey questions. With colleague Professor John Rossiter, she discovered a novel binary answer format, the BIT format, which outperforms traditional measures in terms of stability, predictive validity and time required for respondents to complete a survey.
One of the world’s most cited tourism researchers, Professor Dolnicar has co-authored more than 200 refereed papers. In 2004, she was awarded the Charles R. Goeldner Article of Excellence Award, the most prestigious international award in tourism research.